It's the bible in the consulting industry. Whilst never exactly a fun read, it then seemed like good advice, well … .cerberus-asin-title{display:block}.cerberus-isthishelpful-button{display:inline-block}#cerberusVoteThankYou{display:none}.cerberus-asin-content{padding-left:15px;padding-right:10px}.cerberus-asin-grid-column{min-width:280px}.cerberus-asin-grid-column:not(:last-child){border-right:1px solid #DDD} I can't read them all the time, so I swallow them in batches. See all formats and editions Hide other formats and editions. (window.AmazonUIPageJS ? The Pyramid Principle book. /*! {"widgetSchema":"dp:widget:","dimensionSchema":"dp:dims:"} I read it in the mid-2000s after it being recommended by the Manager-Tools team and recently re-read it again. This is a treasure trove! The Pyramid Principle advocates that “ideas in writing should always form a pyramid under a single thought.” The single thought is the answer to the executive’s question. Price New from Used from Paperback "Please retry" $24.00 . AmazonUIPageJS : P).load.js('https://images-na.ssl-images-amazon.com/images/I/31Q4RNPCjTL.js?AUIClients/MonthlyPaymentsDetailPageAssets&X6KuZNYM#mobile.us.209620-T1'); GET THE MAXIMUM IMPACT WITH THE MINIMUM … Tens of thousands of people worldwide have benefited from former McKinsey consultant Barbara Minto’s famous Pyramid Principle. Setting goals as outcomes sounds simple, but can be hard to do. The book is old, e.g. Brief content visible, double tap to read full content. Corporate Innovation in the Fifth Era: Lessons from Alphabet/Google, Amazon, Apple,... Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results. Well done. 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.ship-to-store-modal-decline-offer .a-button-text{padding:1rem} Helps the writer think through the logic and structure of information and how to present it in a logical format. }); How many times have you written an email at work, read it back and found that it didn't make as much sense as you'd hoped? Your recently viewed items and featured recommendations, Select the department you want to search in. Read honest and unbiased product reviews from our users. Communicating your ideas concisely and articulately to clients, colleagues or to the management board is a key factor in determining your personal business success. It is essentially the book that defined the way that many of the strategy firms, like McKinsey, developed presentations and documents. Reviewed in the United States on June 30, 2019, enjoyed the presentation of material—sound approach. AmazonUIPageJS : P).load.js('https://images-na.ssl-images-amazon.com/images/I/01g2etah0NL._RC|21celRj7l9L.js,11r-QQPUdaL.js,215qJQdxjVL.js,01cldlyglyL.js,11e77qySMVL.js,51haAHN2eiL.js,01X5C8pWB1L.js,117xk5an6TL.js,21DSJgD5h7L.js,21eJAqS7yqL.js,41d8dIFVBYL.js,01JzE3-DfLL.js,01j1Y1PFCRL.js,11+dypSOVUL.js,21uUX19h9TL.js,015J4NGaO3L.js,01jqyAujTwL.js,114Ke+2XPuL.js,01nDtMmnR4L.js,11JPKL723OL.js,41RC4-02+pL.js,013aNY++XJL.js,014qqK7f5yL.js,01HTXFJHMAL.js,01YivelYW5L.js,01+2hlMZPKL.js,01IN+Tx2rhL.js,01IA5zDheBL.js,01YsvHiCZdL.js,61GuQ7TQATL.js,21MfP6Xk7vL.js,01XiAWfViUL.js,01fpGYmrQEL.js,01S8y9NkxoL.js_.js?AUIClients/DetailPageMobileWebDefaultStableAsset&QoMNu/m/#mobile.us.323907-T1.200616-T1.114943-T1.103391-T1.247181-T1.202285-C.172346-T1'); #cmpsMobilePopover .a-icon-popover{display:none!important}#marginTop2Img{width:16px;margin-top:2px}#marginTop3Img{width:16px;margin-top:3px}#marginTop4Img{width:16px;margin-top:4px}#textReviews{position:absolute;left:-10000px;top:auto;width:2px;height:1px;overflow:hidden} Find helpful customer reviews and review ratings for The Pyramid Principle: Logic in Writing and Thinking,3/e at Amazon.com. Full content visible, double tap to read brief content. #wow-twister-loading-dim { I am especially happy because it covers such a wide topic in a concise manner (plus any attempt to correct poor business writing should be applauded). Please try again. * Includes: jquery.ui.core.css, jquery.ui.accordion.css, jquery.ui.autocomplete.css, jquery.ui.button.css, jquery.ui.datepicker.css, jquery.ui.dialog.css, jquery.ui.menu.css, jquery.ui.progressbar.css, jquery.ui.resizable.css, jquery.ui.selectable.css, jquery.ui.slider.css, jquery.ui.spinner.css, jquery.ui.tabs.css, jquery.ui.tooltip.css Sold by White Diamond Store and ships from Amazon Fulfillment. The Pyramid Principle: Logic in Writing and Thinking Paperback – January 1, 2020 by Barbara Minto (Author) 4.3 out of 5 stars 22 ratings. At least they did. Using the Pyramid Principle to deconstruct the letter. "Do you need to produce clear reports, papers, analyses, presentations and memos? If you try the Minto techniques you will find that not only is your writing more persuasive, but that her techniques transform how you express yourself verbally, and you become much more effective in person. Unable to add item to List. I know this book was first published in 1978 - but I have just read the "2009 revised edition". (window.AmazonUIPageJS ? AmazonUIPageJS : P).when('injectCalendarOnDetailPage').execute(function(){ Pyramid Principle Present Your Thinking So Clearly That the Ideas Jump Off the Page and into the Reader's Mind [Minto, Barbara] on Amazon.com. Buy The Pyramid Principle: Logic in Writing and Thinking by Barbara Minto (2010) Hardcover by (ISBN: ) from Amazon's Book Store. @charset "UTF-8";.turbo-checkout-auto-load-spinner{position:absolute;top:0;left:0;width:100%;height:100%;overflow:hidden}.turbo-checkout-auto-load-circle-container{position:absolute;top:50%;left:50%;width:50px;height:50px;overflow:hidden;border-radius:50%;background:#fff;transform:translate(-50%,-50%)}.turbo-checkout-auto-load-spinner-container{position:absolute;top:0;left:0;width:100%;height:100%;background-color:rgba(255,255,255,.75);overflow:hidden;z-index:1008}#turbo-checkout-bottom-sheet{position:fixed;background-color:#fff;bottom:0;min-height:36.5rem;height:36.5rem;left:0;right:0;-moz-webkit-transition:visibility 0s linear .4s,transform .4s linear,height .4s;-ms-webkit-transition:visibility 0s linear .4s,transform .4s linear,height .4s;-o-webkit-transition:visibility 0s linear .4s,transform .4s linear,height .4s;-khtml-webkit-transition:visibility 0s linear .4s,transform .4s linear,height .4s;-webkit-transition:visibility 0s linear .4s,transform .4s linear,height .4s;transition:visibility 0s linear .4s,transform .4s linear,height .4s;-webkit-transform:translate3d(0,36.5rem,0);transform:translate3d(0,36.5rem,0);visibility:hidden;z-index:1009}#turbo-checkout-bottom-sheet.turbo-checkout-bottom-sheet-visible{-webkit-transform:translate3d(0,0,0);transform:translate3d(0,0,0);transition-delay:0s;visibility:visible}#turbo-checkout-bottom-sheet.turbo-checkout-bottom-sheet-fullscreen{-moz-webkit-transition:transform .4s ease-in .4s;-ms-webkit-transition:transform .4s ease-in .4s;-o-webkit-transition:transform .4s ease-in .4s;-khtml-webkit-transition:transform .4s ease-in .4s;-webkit-transition:transform .4s ease-in .4s;transition:transform .4s ease-in .4s;-webkit-transform:scale(1,4);transform:scale(1,4)}#turbo-checkout-bottom-sheet.turbo-checkout-bottom-sheet-fullscreen>*{opacity:0!important;transition:opacity .4s linear}#turbo-checkout-bottom-sheet.turbo-checkout-no-animation{transition-property:none;transition-duration:0s;transition-delay:0s}#turbo-checkout-bottom-sheet-dimmer{position:fixed;top:0;left:0;height:100%;background-color:#000;background:radial-gradient(ellipse at 50% 40%,rgba(0,0,0,.5) 0,#000 100%);transition:visibility 0s linear .4s,opacity .4s linear;visibility:hidden;opacity:0;z-index:1008}#turbo-checkout-bottom-sheet-dimmer-close{position:fixed;bottom:36.5rem;right:1.5rem;line-height:1.35;-moz-webkit-transition:bottom .4s;-ms-webkit-transition:bottom .4s;-o-webkit-transition:bottom .4s;-khtml-webkit-transition:bottom .4s;-webkit-transition:bottom .4s;transition:bottom .4s}#turbo-checkout-bottom-sheet-dimmer-close:after{content:'×';font-size:40pt;font-family:Helvetica,Roboto,sans-serif;color:#fff;text-shadow:0 1px 2px #000;line-height:1.35}#turbo-checkout-bottom-sheet-dimmer-close.back-content:after{content:attr(data-after);font-size:14pt;font-family:Helvetica,Roboto,sans-serif;color:#fff;text-shadow:0 1px 2px #000;line-height:3.15}#turbo-checkout-bottom-sheet-dimmer.turbo-checkout-bottom-sheet-dimmer-visible{opacity:.75;transition-delay:0s;visibility:visible}#turbo-checkout-bottom-sheet-dimmer.turbo-checkout-no-animation{transition-property:none;transition-duration:0s;transition-delay:0s}#turbo-checkout-bottom-sheet-frame{width:1px;min-width:100%;border:0;height:100%}.turbo-checkout-fix-body{position:fixed}#turbo-loading-container{min-height:inherit;min-width:inherit;position:relative;opacity:0;-moz-webkit-transition:opacity .5s linear .25s;-ms-webkit-transition:opacity .5s linear .25s;-o-webkit-transition:opacity .5s linear .25s;-khtml-webkit-transition:opacity .5s linear .25s;-webkit-transition:opacity .5s linear .25s;transition:opacity .5s linear .25s}#turbo-loading-content{position:absolute;left:0;right:0;top:35%}#turbo-loading-spinner{display:block;margin:0 auto}#turbo-loading-text{display:block;text-align:center}.turbo-checkout-blank{opacity:0}.turbo-checkout-shown{opacity:1!important} Recommended by the lack of modern examples we taught it at E & Y, CapGemini and Deloitte useful. 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